Top 5 Social Apps on Android in Ghana Q3 2023

During the third quarter of 2023, the top 5 social apps on the Android platform in Ghana exhibited varying performance trends in terms of weekly downloads and active users. Below is a detailed analysis of each app's metrics.

TikTok Lite - Save Data saw a fluctuating trend in weekly downloads, starting at 86K in late June and declining to a low of 36K in mid-July. However, it experienced a rebound, peaking at 73K in mid-September. Active users for the app hovered around the 2M mark, with a slight dip in mid-July to 1.7M but stabilized around 2M towards the end of the quarter.

Facebook Lite demonstrated a consistent increase in weekly downloads, starting at 25K in late June and reaching 42K by the end of September. Active users remained relatively stable, fluctuating around the 3.3M to 3.4M range throughout the quarter, indicating a strong and steady user base.

TikTok experienced incremental growth in weekly downloads, beginning with 25K in late June and ending at 29K in late September. Revenue for the app showed a varied trend, peaking at $2.5K in late September. The app maintained a consistent active user base, averaging around 1.9M throughout the quarter.

Threads, a new entrant released in late June, saw an initial spike in downloads with 164K in early July. However, downloads quickly tapered off, stabilizing around 3K to 4K per week by the end of September. Active users followed a similar pattern, starting at 142K and declining to around 57K by the end of the quarter.

Facebook showed a steady increase in weekly downloads, starting at 14K in late June and climbing to 21K by the end of September. Weekly revenue also saw a gradual rise, peaking at $179 in late September. Active users ranged between 3.6M to 3.7M, indicating a strong and consistent engagement from users.

This data, sourced from Sensor Tower, provides a comprehensive view of the app performance trends in Ghana for Q3 2023. For more detailed insights, visit Sensor Tower.